How did ABBA get their name?
In 1973, the band's manager Stig Anderson, tired of unwieldy names, started to refer to the group privately and publicly as ABBA. At first, this was a play on words, as Abba is also the name of a well-known fish-canning company in Sweden, and itself an acronym. However, since the fish-canners were unknown outside Sweden, Anderson came to believe the name would work in international markets. A competition to find a suitable name for the group was held in a Gothenburg newspaper and it was officially announced in the summer that the group were to be known as "ABBA." The group negotiated with the canners for the rights to the name. "ABBA" is an acronym formed from the first letters of each group member's first name: Agnetha, Björn, Benny and Anni-Frid. During a promotional photo, Benny flipped his "B" horizontally for fun, and from 1976 onwards the first 'B' in the logo version of the name was "mirror-image" reversed on the band's promotional material and ᗅᗺᗷᗅ became the group's registered trademark.