How did Cream (band) get their name?

The band was named "Cream", as Clapton, Bruce, and Baker were already considered the "cream of the crop" amongst blues and jazz musicians in the exploding British music scene. Initially, the group were referred to and billed as "The Cream", but starting officially with its first record releases, the trio came to be known as "Cream". Before deciding upon "Cream", the band considered calling themselves "Sweet 'n' Sour Rock 'n' Roll".