How did Thirty Seconds to Mars get their name?

The band played its first concerts under different names, before finally settling on the name "Thirty Seconds to Mars", which was taken from a rare manuscript titled Argus Apocraphex. Jared Leto spoke of the name as "a reference, a rough translation from the book. I think the idea is interesting, it's a metaphor for the future," he explained. "Thirty seconds to Mars—the fact that we're so close to something that's not a tangible idea. Also Mars being the God of War makes it really interesting, as well. You could substitute that in there, but what's important for my brother and I, is that it be imaginative and really represent the sound of our music in as unique a way as possible." He described it as a name that "works on several different levels, a phrase that is lyrical, suggestive, cinematic, and filled with immediacy."